Early Bird Licensing has negotiated the first deals in the Nordic region for The Aird Group’s Kimmidoll Junior brand, including an app, gifting range, home textiles, apparel and footwear.
Swedish toy firm Scanditoy has signed on for a line of Kimmidoll Junior products that will include dolls, key rings, purses, journals, money boxes, notebooks and pens. The range will roll out in Sweden, Denmark, Norway and Finland in spring 2013. Also on board for the program in Scandinavia are Björna Aps for home textile and apparel ranges and Group Royer for footwear.
Early Bird Licensing has also signed a deal for a Kimmidoll Junior app that will launch globally on the Apple App Store later this month.
The app takes players to Kimmitown, home of the Kimmidoll Junior characters, where users make as many friends as they can.
The app will be available in Scandinavian languages, English, German, French, Spanish and Italian.