Toys & Games

NORTH AMERICA–Universal Games has joined forces with Unity Technology to launch the Universal GameDav Challenge, a celebration of game development.

EUROPE—The third annual Brand & Lifestyle Licensing Awards has unveiled its finalists for each product, property and retailer category.

ASIA–Entertainment One has tapped The Alpha Group, a Chinese toy manufacturer, to serve as the global master toy partner for “Peppa Pig” in China.

NORTH AMERICA—World of Nintendo has extended its global master toy licensing partnership with Jakks Pacific.

NORTH AMERICA–Funko has tapped Molly Hartney to serves as its chief marketing officer and senior vice president of e-commerce.

GLOBAL— Hasbro, Sunrights and Tomy Company have joined forces to present the “2018 Beyblade Bust World Championship” as well as other competitive games based on the boys’ action franchise “...