Recent times might have WWE far from its passionate crowd, but when it comes to its consumer products line, the global media company still crowdsources – by listening to its fans.
MLSPA players will be available on Sorare’s fantasy soccer game platform.
The two have renewed their partnership for an additional 10 years.
The sponsorship entails curated brand integrations as well as elements that aim to enhance the fan experience.
The three-year agreement to produce and sell football club-branded watchbands and earphone case covers.
NFLPA names Shinesty, Rawlings, EA SPORTS as category winners of the 2020 NFLPA Licensee of the Year Awards.
During a recent panel at Licensing Week Virtual, athletes and brands came together to highlight the growing use of Group Player Rights in sports licensing.
The sports and apparel craftsman is expanding into branded real estate.