Through licensing, brick-and-mortar stores are bringing magic into reality. Take a look at 5 of the top retail activations of 2018, courtesy of License Global magazine.
Barrymore adds to Walmart collection with new kids’ furniture line.
CLC, Champion and New Era to host an apparel pop-up inspired by 90s college fashion.
Online shoe retailer Zappos partners with Birkenstock and others for anniversary milestone.