Mattel and Walmart have partnered with Eko’s KidHQ virtual toy store to bring interactive video into their retail channels.
IMG brokered the subscription box deal between Hearst Magazines and SprezzaBox.
The Cubscription Box by Build-A-Bear ships quarterly with an assortment of exclusive products including a uniquely themed 12-inch stuffed bear.
New collection will include kidswear costumes, pajamas, advent calendars and soft toys.
The deal ends Walmart’s two-year partnership with the women’s fashion brand.
Deal sees retailer invest $3 million into the video streaming company.
New cooking platform will include shows from Bobby Flay, Rachael Ray, Giada De Laurentiis and Guy Fieri.