In addition to the ecommerce websites, Viacom Nickelodeon Consumer Products plan to open brick-and-mortar retail pop-up shops.
Cinnamon roll brand pens deal with Harry & David to sell gift assortments for the holiday season.
The Disney collaboration at the NYC store will also include an interactive experience and a live performance by Idina Menzel.
New 40,000-square-foot retail location speaks to the entertainment-ification of brick-and-mortar stores.
Target will use Shipt’s platform to deliver same-day delivery to its customers.