NORTH AMERICA– Jonathan Symington, former vice president and general manager, global entertainment, Disney Consumer Products, has launched a new licensing-focused business consultancy firm.
NORTH AMERICA—YouTuber LaurDIY, also known as Lauren Riihimaki, has teamed up with Mad Engine to launch a new collection of branded apparel and accessory products, in a deal brokered by LaurDIY’s licensing agency The Brand Liaison.
NORTH AMERICA–Ree Drummond of The Pioneer Woman brand has appointed Earthbound Brands to serve as the lifestyle brand’s exclusive licensing agent.
EUROPE–Bulldog Licensing has been appointed to represent Usborne Children’s Books’ preschool series That’s Not My… by Fiona Watt for licensing.
NORTH AMERICA–Universal Games has joined forces with Unity Technology to launch the Universal GameDav Challenge, a celebration of game development.
NORTH AMERICA–Nintendo and Hasbro have teamed up for the new board game, called The Monopoly Gamer: Mario Kart Edition.
NORTH AMERICA—Television icon Jaclyn Smith has introduced a ready to wear collection at Sears.
NORTH AMERICA–Taco Bell is bringing its Mexican-inspired flavors to the grocery aisle with a new line of tortilla chips.