Viacom and PepsiCo are teaming up to brings Nickelodeon’s rebooted series “Double Dare” to life at the event Comedy Central Presents Clusterfest.

Licensing Expo has announced that several exhibitors will host celebrity appearances, meet-and-greet events and photo opportunities at their booths on the show floor.

Sonar Entertainment has appointed Centa IP serve as the global licensing agent for its new television series “Go Away, Unicorn!”

The Smiley Company and McDonald’s have entered into a promotional deal that will bring the Rubik’s brand to children's Happy Meals across Europe, the Middle East, Africa and North America.

Licensing Expo has announced that early bird tickets for its Opening Night Party are now available.

Randa Accessories, a global men’s accessories brand, has made an offer to acquire all of the outstanding common shares of Perry Ellis.

Viacom has promoted Pamela Kaufman to the role of president of Viacom/ Nickelodeon Global Consumer Products, with global oversight of the consumer products business across Viacom Media Networks and Paramount Pictures.

Nike and Levi’s have paired once again for a new line of co-branded footwear and apparel.

Sutikki, the kids and family division of Bento Box Entertainment, has unveiled “Kuroba!,” a new toy-based brand that will launch on YouTube and at retail this summer in the U.S.

Crayola has teamed up with Outright Games to create “Crayola Scoot,” a new video game that invites players on a color-filled adventure.