NORTH AMERICA–Nickelodeon, in partnership with (RED), has released a new range of (SpongeBob)RED products to help raise money for the Global Fund and awareness around the fight to end AIDS.
EUROPE–Planeta Junior and Greenpeace have joined forces to launch the Greenpeace & Maya Sos Abejas campaign to raise children’s awareness regarding the importance of saving the bees.
EUROPE–Moomin Characters has partnered with the U.K. charity Oxfam to publish The Invisible Child, a short Moomin title that will support Oxfam’s women’s projects worldwide.
NORTH AMERICA–General Mills has partnered with Girl Scouts of the USA to create a line of Yoplait yogurts inspired by the brand’s iconic cookie flavors.
NORTH AMERICA– The Pennsylvania State University has extended its multi-year agreement with IMG College Licensing, which will continue to manage the school’s trademark licensing program.
EUROPE—The Royal Horticultural Society has signed a three-year deal with craft distiller Warner Edwards to place the RHS logo on bottles of Warner Edwards Honeybee Gin.
EUROPE – Toyota has partnered with J&M Brands and Minikim Holland for a new campaign in the Netherlands featuring popular “Love Is..” illustrations by artist Bill Asprey.