Puma has introduced the Clyde Court #Reform, a new basketball shoe that supports the advocacy efforts of hip-hop artist Meek Mill and Olympian Tommie Smith.
Fanatics has been named the official apparel partner for licensed merchandise for the University of Florida.
In 2018, Penguin Ventures celebrated the 40th anniversary of Raymond Briggs’ The Snowman by inviting leading children’s books illustrators to recreate the book in their own style.
For the second year in a row, Entertainment One (eOne) and Tumble Tots have partnered for the “PJ Masks” Healthy Heroes campaign.
The National Gallery Company has extended its licensing agreement with Myne Cards.
Panini America has signed an exclusive multi-year trading card agreement with the University of Notre Dame.
Entertainment One (eOne) has inked a deal with the U.K.’s National Day Nurseries Association for a weeklong activity-based campaign inspired by its series "PJ Masks.”
Nintendo has joined forces with the Institute of Play to bring Nintendo Labo Kits to elementary schools across the U.S.
U.K. crime watch charity Crimestoppers is building a licensing program with JELC.