Manchester United, in partnership with Chinese property developer Harves, will open a series of club-themed entertainment and experience centers throughout China.
Chupa Chups and the manga Japanese animation Dr. Slump teamed up to create an exclusive Christmas holiday experience for families in Hong Kong by cobranding an event in two popular shopping malls.
Panasonic and Disney Parks, Experiences and Consumer Products will help transform a two-dimensional cartoon into a real-world experience for the upcoming Mickey & Minnie’s Runaway Railway attraction at Disney’s Hollywood Studios at Walt Disney...
To expand its reach in Asia, The Smiley Company hosted a series of activations in Hong Kong, Korea and Thailand throughout the 2018 holiday season.
Western and workwear retailer Boot Barn Holdings has acquired the naming rights to a new Bourbon Brothers Presents venue in Colorado Springs.