License Global looks at how The Hershey Company has driven its global presence and how MDR Brand Management is helping to build the future of the company with consumer engagement.
Two limited-edition smoothies will launch in honor of Kidz Bop’s 20th birthday.
The collection includes Paul Frank characters snacking on Cup Noodles.
Lucky Charms cereal has gotten a Marvel rebrand.
Takis and Brand Central seek to add to the existing licensing program with new collaborations.
The Tasty Dinner Kits are available at Kroger now and will expand to other stores later this summer.
Famed fashion designer introduces PARTY, an Italian wine.
New SPF 30 protective oil is inspired by the brand’s newest beer.
Limited-edition collaboration is to celebrate White Castle’s 100th anniversary.
Iced lollipops have entered the Italian market.