Sanrio has teamed up with Igloo to launch two coolers inspired by the Hello Kitty brand.
KFC has partnered with the National Gallery and Pets Rock on new promotions across Mainland China.
Baileys is making its way to the dessert aisle with Jessica Pastries thanks to a deal brokered by Beanstalk.
Bush’s Beans are extending their offerings with the help of licensing agency Beanstalk.
The Laughing Cow and Babybel have been added to its list of clients.