Puma teams with esports brand Cloud9 to create apparel and footwear for gamers.

The famous South American poker player has struck a deal with PokerStars.

Barbara Salabè has filled the post.

The affordable product line is aimed at teens.

New wrestlers inspired by superheroes have been introduced.

A new WWE video game is on its way to market.

Shopify and TikTok team to connect the social media and e-commerce platforms.

Diego "QLASH Crazy" Campagnani and Fabio "QLASH Denuzzo” Denuzzo will compete on the newly formed esport’s team.

New interactive Burberry content is coming to the popular game in China.

Difuzed, The Koyo Store and Merch Management have signed on as licensees.