NORTH AMERICA–The Prestone Products Corporation, manufacturer of vehicle chemicals such as antifreeze/coolant, brake fluid and power steering fluid, has partnered with M2 Machines to launch a two-piece collectible die cast model set to celebrate...
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
Jack Daniel Distillery and Indian Motorcycle have joined forces to create a second limited edition Jack Daniel’s-branded motorcycle.
Turtle Wax has partnered with Lifeworks and Rally Manufacturing to create a collection of branded automotive accessories.
Turtle Wax is expanding its investment in the eSports sector with a renewed sponsorship of the eSports team OpTic Gaming in 2017.
Construction manufacturer Caterpillar has partnered with Aries Manufacturing, a division of Boss Tech Products, to debut a new line of Cat mobile accessories.
Liqui Moly, a German automotive lubricant specialist and partner of the German ice hockey league team Eisbären Berlin, has expanded its sponsorship agreement worldwide to include the
Sanrio and EVA Air have teamed up to create the Hello Kitty Shining Star Jet, which will be available during flights for consumers traveling between Chicago and Taipei, Taiwan.
U.K. firm Licensing Management International has secured a raft of licensing partnerships for its portfolio of properties, including British Motor Heritage, BSA Motorcycles, Zorro and Pez, among others.
Orange County Choppers has selected Rocket Licensing to serve as its exclusive licensing agent across Europe.