EUROPE- Independent studio, Atomicom and publisher GamesCo, have unveiled details of a new survival sandbox game set on Mars that will feature JCB vehicles.
The BMW Group has selected Brandgenuity to expand and manage its current global licensing program.
NORTH AMERICA–Jeep has teamed up with Riley Blake Designs to develop a line of licensed fabrics based on the Jeep and J is for Jeep brands.
Rust-Oleum Corporation and Dubois Chemicals have entered into a new licensing agreement that will aim to strengthen consumer confidence in the Dubois line of car wash products.
ASIA-PACIFIC–The New Zealand Automobile Association has appointed Global Licensing NZ to serve as its licensing agent.
The Goodyear Tire & Rubber Company and Hong Kong-based Darton Limited have joined forces to launch a new line of luggage wheels.
EUROPE–The Goodyear Tire & Rubber Company has teamed up with Suprimmo to launch its line of environmentally friendly, three-wheel vehicles in Europe.
Harley-Davidson Motor Company and Sailor Jerry Spiced Rum have entered a multi-year partnership that will include customized motorcycles, events and more.
NORTH AMERICA–Pure Oil Jobbers Cooperative has tapped GreenLight Collectibles to create new die-cast vehicles inspired by the Pure Oil and Firebird Racing Gasoline brands.
Disney has partnered with Autotrader, a third-party car shopping site, to launch a new TV advertising campaign featuring Cars 3, which will hit theaters June 16.