Coty and Piaggio Group, the European manufacturer of Vespa, have partnered to develop fragrances inspired by the Italian scooter brand.
Lexus has teamed up with Electronic Arts to offer the all-new IS 350 F Sport to fans in the No. 1 mobile racing app, “Real Racing 3.”
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Big Tent Entertainment has tapped Precious Kids for a new line of car accessories featuring the character Domo.
The Ford Motor Company has signed a new deal with Dahon for a line of branded bicycles.
The Chrysler Group’s Ram Truck brand has teamed up with National Geographic for a photography book.
As season six of “Sons of Anarchy” readies for its Sept. 10 premiere, novelty retailer Spencer’s is bringing fans a full range of gear.
Ford has tapped Mark Feldstein & Associates as one of the 50 companies to create product for Mustang’s 50th anniversary in 2014.