The Singing Machine Company has entered into a three-year worldwide licensing agreement with CBS Consumer Products and the “Carpool Karaoke” segment on the network’s “The Late Late Show with James Corden.”
Motorsport heavyweight Formula 1 has inked a deal with CAA-GBG to expand its licensing program and secure strategic partnerships aimed to boost fan engagement.
Bugatti Automobiles and LEGO Group have unveiled the LEGO Technic Bugatti Chiron, a 1:8 scale model of the car company’s Chiron vehicle.
Volvo Construction Equipment and LEGO Technic construction toys have teamed up to design a modern, autonomous construction machine.
Honda and Forever 21 have joined forces once again to create a new capsule collection.