Global brand extension agency Beanstalk is working with TGI Fridays to expand its international licensing program, with a focus on its top-performing markets like the U.K., Australia, Taiwan and South Korea.
GLOBAL- Perfetti Van Melle has teamed up with fashion group Cotton On to develop a collection of Chupa Chups lifestyle products for kids in 16 countries across the world.
Entertainment One has partnered with a host of agents, licensees and distributors to support the launch of the new “PJ Masks” merchandise across the Asia Pacific and Latin American regions.
ASIA-PACIFIC–The New Zealand Automobile Association has appointed Global Licensing NZ to serve as its licensing agent.
FremantleMedia has revealed a new, robust merchandising program based on the classic television series “Baywatch.”
AUSTRALIA–Merchantwise has partnered with Bubba Organics, an Australian natural and organic baby skin care company, to release a range of May Gibbs-branded products.
Illicit Clothing Co., a streetwear brand created by Steve Hodge and illustrator Martin Emond, has appointed Global Licensing NZ to serve as its worldwide licensing agent.