The University of Wisconsin-Madison has tapped Fermata Partners, a division of CAA Sports, as its licensing agent in a new eight-year deal that will commence July 1.
SCE Group has tapped the licensing and marketing firm Idea Patch to launch a full-scale lifestyle brand inspired by the New York adult nightclub Sin City Cabaret.
Brando Enterprises, the company that manages the estate of Marlon Brando has appointed APA to represent the late movie star's brand for licensing.
American rocker Sammy Hagar has partnered with Epic Rights and Prominent Brand + Talent to develop a licensing program for his Sammy's Island brand.
The Tetris Company has appointed Lisle International Licensing as its merchandise licensing agent in the U.K., Channel Islands and Ireland.
Studio 100 has appointed Screening Agency to manage the licensing of its flagship brand "Maya the Bee" across Finland and the Nordics