Keeping Up with Jones

Lucas Licensing will bring the excitement of the upcoming Indiana Jones film in May 2008 to fans through a global licensing and promotional campaign across a wide range of product categories. Hasbro Inc. will develop a line of action figures, vehicles, and role play as well as games, while LEGO comes on board as the exclusive licensee for building sets. Hallmark joins with greeting cards, party goods, and ornaments and Random House, Scholastic, and DK Publishing will provide the foundation for a robust publishing program. Other initiatives include videogames from LucasArts and promotions with Burger King, MARS North America, and many more to be announced.