The Joy Tashjian Marketing Group has been appointed as exclusive licensing agency for the art brand Ohiya.
Comprised of cute, cuddly and sometimes crass characters, Ohiya began as a series of sketches by Ohio-based illustrator Tharp. In 2011, Tharp and his team partnered with apparel design company Ripple Junction to further the characters and launch a t-shirt line.
“Ohiya instantly became embraced by our targeted youth and young adult markets. On the basis of our early success, it is evident that Ohiya has the appeal for massive brand extension success,” says Neil Hoynes, president, Ripple Junction.
Now, JTMG plans to launch Ohiya into such product categories as fashion and costumes, interactive games, publishing, toys, plush, calendars, electronics, stickers and art supplies.
"As an artist, it is always exciting to see hard work, dreams and passion pay off and unfold in the marketplace as we continue to attract fans right out of the gate,” says Tharp. “I am super excited to be associated with Ripple Junction, an apparel industry leader and to join with Joy Tashjian and her team in taking Ohiya to the next level."