Joy Tashjian To Lead Licensing Efforts for ‘The Singing Bee’

The Gurin Company and Juma Entertainment appointed Joy Tashjian Marketing Group LLC as the agency of record for licensing and merchandising for “The Singing Bee.” JTMG has already finalized deals with Cardinal Industries for card game and board games; Imagination Games for DVD-Rom games; and Outrageous International for interactive karaoke products. Products for the show that challenges contestants to correctly sing the lyrics to popular songs are due for holiday 2007.