Jelly Belly Cycles in New Partner

Jelly Belly Candy Company and the Jelly Belly Pro Cycling Team signed a two-year sponsorship and licensing agreement with Champion System. As part of the deal brokered by The Licensing Company, Champion System will become the exclusive apparel provider for the Jelly Belly Pro Cycling Team and the licensee for cycling apparel for the Jelly Belly Candy Company. The apparel line will consist of technical cycling apparel, including jerseys for both adults and kids. The new Jelly Belly Pro Cycling Team line will include caps, socks, shorts, gloves, polo shirts, and Ts, as well as a “replica” team jersey.