JCPenney Nabs Exclusive on Abby Cadabby Apparel

Sesame Workshop’s newest “it” girl is having her time in the sun at JCPenney this summer with an exclusive apparel line for newborns, infants, and toddlers. The Abby Cadabby line will be featured at the department store’s “Friendshop” hot zones in July and August during a special “Sesame Street” promotion. The Abby Cadabby line, created by Children’s Apparel Network, will include sets and dresses, playwear, and sportswear and feature treatments such as an appliqués on satin, felt, and knit fabrics.

Along with Abby, fans will see character artwork of Elmo, Cookie Monster, and the rest of the “Sesame Street” friends on the clothing. Additional products will roll out at retailers this year including plush from Fisher-Price (a two-piece basic Elmo & Abby Best Friends plush set and a talking Abby Cadabby with bonus DVD sampler); a plush assortment from Gund; greeting cards from American Greetings; fun-shaped balloons from Anagram; pop-up books from Bendon Publishing; storybooks from Dalmatian Press; board books from Random House; novelty books from Reader's Digest Children's Publishing; books and CDs from Soundprints; as well as Sesame Street DVDs from Sesame Workshop and a Sony Wonder that features Abby.