JCP Announces Next Round of Shops

JCPenney has announced the next group of brands that will be given in-store Shops, as part of the retailer’s new business model.

Liz Claiborne, IZod and jcp, a new JCPenney brand dedicated to high-quality fashion basics, will debut their new JCP Shops Sept. 1.

They join Levi's, The Original Arizona Jean Co., i jeans by Buffalo, MNG by Mango and Sephora in being some of the first brands to take part in the JCP sales floor transformation, which will see the introduction of 100 similar Shops over the next few years.