Jazwares has appointed Bill Graham as vice president of marketing and product innovation.

In his new role, Graham will oversee all marketing activities for the company, including public relations, trade show management and advertising, as well as lead the charge on product innovation.

He comes to Jazwares from Cartoon Network, where he oversaw hard lines licensing for properties including Adventure Time, Ben 10, Regular Show and Adult Swim.

“We couldn’t be more excited to welcome Bill to the team,” says Laura Zebersky, executive vice president global sales, Jazwares. “His experience with product licensing and knowledge of the entertainment and toy industries makes him ideal for the position. Bill is incredibly talented and passionate, and we look forward to the marketing, licensing and industry expertise that he will bring to all of our brands.”

Graham’s appointment comes on the heels of Jazwares announcement of its upcoming So So Happy product line.