JAKKS Soaks Up Another Nick Property

Nickelodeon & Viacom Consumer Products has turned to JAKKS Pacific Inc. to create toys and related products for SpongeBob SquarePants in preparation of the property’s 10th anniversary. JAKKS plans to launch the line in 2008 with a collectible micro-figure program and plush products of SpongeBob SquarePants and his friends from the television series. The agreement also covers playsets, preschool toys, youth electronics, water toys, novelty items, and more.