Jakks Signs Deal with Baby Genius

Jakks Pacific's Tollytots division signed a five-year worldwide master toy license with Pacific Entertainment for Baby Genius, a brand of music-based educational products for infants and young children.

Tollytots will develop a line of musical and early learning toys incorporating Baby Genius music, characters and themes, including learning and developmental toys, plush toys, musical toys and more.

"We are thrilled to be partnering with the Tollytots team and look forward to utilizing their proven expertise in consistently creating compelling product for toddlers based on classic brands that both kids and parents know and trust," says Larry Balaban, chief communications officer of Pacific Entertainment. "We believe our new association with Jakks' Tollytots division will take our most valuable property to new levels of retail success."


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