iTVX, Rentrak Team for TV Metrics | License Global

iTVX, Rentrak Team for TV Metrics

Media analytics companies Rentrak and iTVX have teamed up to provide brands and programmers with combined measurements that will give a more complete picture of the effectiveness of brand placement campaigns on television.

iTVX will use Rentrak’s TV audience metrics (measuring demographic and viewing information) to give clients exact information about the number and kind of viewers who saw their product placement during a telecast.