Home goods company Iris USA has signed a licensing arrangement with Disney for a new line of products inspired by Disney characters. The license will enable Iris to launch three product lines—Hannah Montana, Disney Princess, and Cars. The lines debuted at the International Housewares Show in Chicago.
“The brand name Iris stands for quality and excellence, and we are excited to partner with Disney Consumer Products to create a product line that appeals to tweens and children alike,” says Chet Keizer, Iris USA president. “We are thrilled to bring our consumers a collection that helps them relive Disney memories while adding a bit of fun to their families’ storage and organizational solutions.”