Zuru’s Rainbocorns brand has gained a roster of licensing partners in EMEA spanning several categories.

“We’re thrilled that the brand’s ethos of all things magical and quirky has really transcended the toy category,” says Aneisha Vieira, global brand director, Zuru. “We’re excited to work with partners who share our vision for Rainbocorns and are bringing the brand to life in so many different spaces.”

New partners to the licensing program, covering apparel, accessories, arts and crafts, novelty toy collectibles, magazines, back to school, puzzles, greeting cards and wrap, include:

“We are excited to be working with such great partners on Zuru Rainbocorns,” says Ashley Holman, managing director, Riverside Brands. “The product looks fantastic and is launching instore from spring onwards, so we look forward to seeing kids everywhere enjoying the wider Rainbocorns offer.”

More partners will be announced across other key categories shortly.