Designer Yvonne Ellen has announced four new product ranges, created with the support of its brand licensing agent The Point.1888.
“Brand licensing has made a huge impact on my business,” says Ellen. “I can only hope that these new product ranges will be just as well received and I’m so grateful to The Point.1888 for their hard work and dedication.”
Launching in the spring and available from John Lewis stores will be a new picnic and barware range, created with licensee partner Fifty One Percent. The range will include a picnic blanket, cool bag, storage jars, picnic plates, tumblers and bowls, cocktail shaker, bottle opener, corkscrew and ice bucket.
Yvonne Ellen's second new product range is a glamour travel range. The range features a velvet jewelry box, two sets of cotton drawstring bags, velvet travel set (hair band, eye mask and pouch), scarves, travel washbag, nail file and pin badges.
Launching in autumn/winter 2020 will be the remaining two product ranges: an extension to Yvonne Ellen’s hugely successful home fragrance range, made with Wax Lyrical; and three calendars and a diary from Portico Designs.
“For every client, we carefully select licensee partners that share their values and vision and thanks to Yvonne Ellen’s beautiful designs, we had a very long list of partners to choose from,” says Janine Richmond, commercial manager, The Point.1888. “It’s going to be a busy few months for the team as we work with retailers on getting the new ranges in stores and I cannot wait to see how Yvonne Ellen’s huge fanbase reacts.”