The company will manage Isaac Mizrahi's existing line which is sold on QVC under the "IsaacMizrahiLIVE" brand, and plans to announce license agreements for various apparel, footwear and home categories to launch at better retailers beginning next fall.
"Isaac Mizrahi is a timeless cosmopolitan lifestyle brand that represents the best of fashion," says Robert W. D'Loren, Xcel's chairman and chief executive officer. "We could not think of a more suitable brand then Isaac Mizrahi to be the cornerstone for our business strategy of acquiring brands with significant media presence that we can grow through bricks-and-mortar, internet retailers, and direct-response television channels such as QVC. We look forward to working with Isaac to grow the Isaac Mizrahi brand."
"This is a spectacular opportunity for our brand,"
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