The Joester Loria Group has brokered two new deals for The World of Eric Carle to expand on the brand’s current program with new infant and toddler sleepwear and adult t-shirts.
First, Ripple Junction has added The World of Eric Carle for young men’s and junior shirts. A multi-sku program launched earlier this year at Urban Outfitters online and in select stores with a crewneck sweatshirt and a long sleeve tee. Most recently, the line expanded with additional tees at Urban Outfitters and Pac Sun.
Rashti & Rashti has also partnered to bring the brand into a range of infant and toddler sleepwear (sizes 12M – 5T). The collection will feature Carle’s “The Very Hungry Caterpillar” and other popular characters and unmistakable graphics from his books in multiple styles and will launch mid-2021.