Women in Toys Announces ‘WIT Launch’

The organization has revealed its latest offering.

September 10, 2020

Women in Toys, Licensing & Entertainment has announced its newest educational programming series, WIT Launch. The WIT Launch umbrella includes a series of multi-dimensional virtual programs designed to boost innovation and creativity within the $90 billion global toy, game and entertainment industry.

Aligning with the organization’s mission of advancing women through leadership, networking and educational opportunities, every WIT Launch program will include interactive workshops, panels and keynote speakers; industry expert Q&A sessions; mentorship; hands-on learning; and networking with an inclusive community that opens doors to people, resources and opportunities.

“Female leadership matters, and its positive impact on business is more evident today than ever,” says Janice Ross, president, Women in Toys, Licensing & Entertainment. “With WIT Launch, we’re building a pipeline of fresh ideas, actionable concepts and distinct perspectives.”

The series kicks off with WIT Launch: Innovation Summit,

which will take place on Oct. 5. Sponsored by Hasbro, this full-day learning experience is a “Toy Industry 101” for inventors, entrepreneurs or anyone wanting to learn more about the toy business.

WIT Launch: Innovation Summit Sessions | Oct. 5 | 11 a.m. EST – 7 p.m. EST

Keynote by Jess Weiner, cultural expert and chief executive officer, Talk To Jess
Where Do (Toy) Babies Come From?
The Building Blocks of Prototyping
If You See It, You Can Believe It: Representation in Toys
Expert Empower Hour: Live Sessions with Toy Industry Leaders
Pitch Perfect: The Do’s and Don'ts of Pitching Your Invention
WIT Launch: Innovation Summit Networking Happy Hour

The WIT Launch: Innovation Summit is a lead-in to WIT Launch: Invent, an immersive eight-week virtual educational program to be held in spring 2021, where women will learn how to develop, protect or license their ideas, create a winning prototype; brand, market and promote their product; navigate the ins and outs of the toy industry; and how to pitch their ideas to any audience. WIT Launch: Invent will culminate in pitching opportunities to toy companies and retailers.

“Innovation is a key driver for our industry’s sustained growth, and WIT is more deliberate than ever with our mission and our goal to bring more women into our industry as inventors and innovators,” says Alita Friedman, chair, WIT Launch: Innovation Summit/Invent. “Our Innovation Summit and WIT Launch: Invent programs will give women the tools they need to put them on the path to succeed.”

Registration is now open for the Oct. 5 WIT Launch: Innovation Summit. The event is free for WIT members and $49 for non-members. For more information and to register, visit

https://www.womenintoys.com/summit/