WME Legends have announced a worldwide representation deal with JLMP (the estate's management company) to co-represent The Estate of Charlie Sifford.
Often referred to as "The Jackie Robinson of Golf," Dr. Sifford was the first Black golfer to earn a PGA Tour card and the first to be inducted into the World Golf Hall of Fame in 2004. WME Legends will co-represent the Estate's assets, including name, likeness, memorabilia, life and IP rights worldwide, focusing on growing the Estate's legacy with a new generation.
The year 2022 is Dr. Sifford's Centennial celebration. WME has already begun working with JLMP and corporate strategic partners to plan and execute a year of recognition and celebration. Several initiatives to celebrate Dr. Sifford's legacy will include a deal with documentary filmmaker, Stanley Nelson, to produce and direct a feature-length documentary on Sifford's life, re-releasing Sifford's autobiography, "Just Let Me Play," celebrity golf tournaments, scholarships, inner-city youth golf programs, traveling memorabilia exhibits, receptions, merchandising and grassroots activations with corporations and sports leagues.