WME Legends to Co-Rep The Estate of Dr. Charles L. Sifford

JLMP brokers deal on behalf of the estate of the first Black PGA TOUR golfer and PGA Hall of Famer.

June 4, 2021

WME Legends have announced a worldwide representation deal with JLMP (the estate's management company) to co-represent The Estate of Charlie Sifford.

Often referred to as "The Jackie Robinson of Golf," Dr. Sifford was the first Black golfer to earn a PGA Tour card and the first to be inducted into the World Golf Hall of Fame in 2004. WME Legends will co-represent the Estate's assets, including name, likeness, memorabilia, life and IP rights worldwide, focusing on growing the Estate's legacy with a new generation.

The year 2022 is Dr. Sifford's Centennial celebration. WME has already begun working with JLMP and corporate strategic partners to plan and execute a year of recognition and celebration. Several initiatives to celebrate Dr. Sifford's legacy will include a deal with documentary filmmaker, Stanley Nelson, to produce and direct a feature-length documentary on Sifford's life, re-releasing Sifford's autobiography, "Just Let Me Play," celebrity golf tournaments, scholarships, inner-city

youth golf programs, traveling memorabilia exhibits, receptions, merchandising and grassroots activations with corporations and sports leagues.