WildBrain CPLG has secured a deal with sensory baby lifestyle brand Etta Loves for a collection inspired by the Peanuts brand.

Brokered by WildBrain CPLG on behalf of Peanuts Worldwide, the science-based collaboration is now available in the U.K. and includes a reversible playmat, comforter, teether and muslins along with Etta Love’s latest addition – the Sensory Strip for calmer pram rides and tummy time.

“Building the Peanuts infant consumer products program has been key to our strategy over the last few years and this new collaboration with Etta Loves offers an innovative new avenue in this sector,” says Tara Botwick, senior director, territory management EMEA, Peanuts Worldwide. “By combining beautiful patterns which encourage early sensory development, with high-quality and versatile products, we’re confident this new range will be hugely popular with parents and their little ones across the U.K.” 

The new collection will introduce two brand new Peanuts prints:

The Etta Loves x Peanuts collection is available in the U.K. at Etta Loves website and selected retailers.

For the Peanuts brand, the new collection comes on the heels of the recently launched “Snoopy Puzzle Journey” mobile game. The title was launched in partnership with Capcom.