WildBrain CPLG has signed a wave of new deals for Emoji- The Iconic Brand in EMEA.
Brokered on behalf of the Emoji Company, the licensee agreements in Europe include Nestlé España S.A in Spain for a sports-cap water bottle with six different label designs; Clementoni in Italy for a puzzle range including 104 and 180-piece puzzles, alongside an Impossible 1000-piece puzzle; and a renewal in France with La Poste for a second stamp collection featuring emoji icons, in addition to 60 digital stamps which are available to print or collect until the end of 2020.
In the Middle East, new partners include Sun Ce for back-to-school products; Trucare for home and accessories; One2One for shopping mall events and Riva for a direct-to-retail range covering women’s and children’s apparel and accessories. Additionally, Spurt South Africa is developing swim caps for the South African market.
“With Emoji brand icons being instantly relatable and understandable in every language, the Emoji brand has become an intrinsic part of our daily lives all over the world,” says Paul Pascual, vice president southern Europe and managing director, Iberia and MENA, WildBrain CPLG. “These partnerships offer consumers in EMEA exciting new ways to engage with the brand and fun avenues of self-expression.”