WildBrain CPLG has been tapped as the global agent (excluding AsiaPac) for engine oil brand Motul.

Under the agreement, Motul's first expansion into licensed products, WildBrain CPLG's dedicated lifestyle division, will develop a licensing program.

Key categories will include workwear, tools, car- and bike-maintenance goods and garage equipment, alongside lifestyle categories such as apparel, accessories, gifting, construction toys, kits, and retail loyalty promotions.

"With Motul's rich heritage and reputation as one of motorsports' most notable players, the brand has excellent licensing potential in a diverse range of categories," says Victoria Whellans, group brands director, lifestyle, WildBrain CPLG. "We're already working closely with Motul to build a best-in-class consumer products offering, which will be closely aligned with the brand's core values – premium, specialist, ingenious, brotherly, passionate and authentic."

"It's with great pride that we announce our collaboration with WildBrain CPLG, as we both share the same ambition and they were immediately an obvious choice to us," says Romain Grabowski, brand head, Motul. "The WildBrain CPLG team has an extensive network and impressive experience within the licensing world and we're confident they will carefully identify licensees that are matched with our primary focus on quality as well as with our unique spirit, which is a considered blend of authenticity, innovation, passion for racing and taste for adventure. The official Motul licensed products offering will soon be available across different markets. It will give Motul fans, petrol-heads, drivers, riders, DIYers and mechanics the opportunity to enjoy a wider experience with the Motul brand.