WildBrain CPLG has been tapped by Alfred Kärcher SE & Co. to represent its cleaning-technology brand Kärcher across Europe. Under its lifestyle division, WildBrain CPLG will develop a licensing program for Kärcher targeting adults and kids across categories including workwear, role play toys and promotions.

“Kärcher has an impressive reputation for quality, reliability and innovation globally, which gives the brand significant potential in the licensing space across multiple categories and demographics,” says Victoria Whellans, group brand director, WildBrain CPLG Lifestyle. “We’ve already had a great deal of interest in the brand and look forward to sharing more details on the first wave of collaborations shortly.”

Kärcher is a manufacturer of home and professional cleaning equipment, recognized for products including pressure washers, window vacuum cleaners, hard floor cleaners and more. The German company is family-owned and operates worldwide, with its products sold by more than 130 companies across 72 countries.