WildBrain CPLG Launches Lifestyle Division

The lifestyle division will be headed by Victoria Whellans in London.
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License Global

February 10, 2020


WildBrain CPLG is launching WildBrain CPLG Lifestyle, a newly formalized division dedicated to overseeing and driving revenue for its lifestyle and corporate properties.

WildBrain CPLG Lifestyle will be led by Victoria Whellans, who has been promoted to group brands director with immediate effect and will be responsible for developing strategies for new and existing partners, directing consumer products rollouts and securing pan-regional partnerships in key lifestyle categories.

“We have a fantastic portfolio of lifestyle and corporate brands, so it’s hugely exciting to have the opportunity to head up the newly created WildBrain CPLG Lifestyle division, which will be fully dedicated to these properties,” says Whellans. “I look forward to working closely with licensors and our regional teams to develop and implement impactful strategies for each brand, which will deliver long-term growth and open up new sources of revenue.”

Whellans will work with a sales executive and WildBrain CPLG’s 14 regional

offices to oversee the company’s growing lifestyle portfolio. Previously serving as senior business development manager, brands, Whellans has been with WildBrain CPLG for three years and reports to WildBrain CPLG’s external vice president and managing director, Maarten Weck.

“The launch of WildBrain CPLG Lifestyle demonstrates our commitment to supporting our corporate and lifestyle brands, which are often new to licensing and require high-level, strategic roll-out plans,” says Weck. “With Victoria’s impressive industry knowledge and tenacious approach, she is the ideal candidate to head up this new initiative and maximize the consumer products potential of these brands across Europe.”  

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