TikTok’s leading product content creators for tweens, WeWearCute, have partnered with Sakar International for multi-category collections.
The personalities behind WeWearCute, Emma and Ashley, are working closely with Sakar to design colorful and user-friendly electronics, tech gear, mobile accessories, beauty appliances and wheeled goods that will launch for Holiday 2021. The agreement was brokered by WeWearCute’s licensing agency The Joester Loria Group, in partnership with TTPM Influencer Talent Management
“Sakar International is looking forward to working with WeWearCute’s Ashley and Emma on our first ever Tik Tok influencer collaboration,” says Liza Abrams, senior vice president, global licensing, Sakar. “We will look to the girls’ design sensibilities to create aspirational products across our youth electronics, V-logging accessories and wheeled goods that encourage kids to play, be active, and expand their imagination.”
2021 is off to a strong start for WeWearCute, with new category launches including apparel, arts and crafts, subscription boxes, bedding and more from licensees Build-A-Bear, Mad Engine, Franco, Taste Beauty, Spinmaster and Culture Fly.
“Ashley and Emma have a unique ability to connect with their tween followers and keep them entertained with fresh, fun content,” says Debra Joester, president, The Joester Loria Group. “The products they are bringing to market with Sakar will provide their followers on-trend, functional electronics, gear and accessories featuring WeWearCute’s signature style.”