Introduced last year to celebrate the hero partners of the WBCP EMEA licensing business, the winners were each presented with an engraved Golden Bunny statuette of Bugs Bunny by the WBCP EMEA senior management team, led by Pilar Zulueta, executive vice president and general manager.
“We congratulate all our Golden Bunny winners this year and extend our thanks and appreciation for the part they play in the success of our business and of all our brands," she said. "Without hero partners in retail, promotions and product, we wouldn’t be able to bring our world-class brands to life for the many millions of fans that enjoy them the world over. It is a pleasure doing business with them all, and we look forward to another highly successful 12 months.”
The winners of the 2014Golden Bunny Awards are:
for Best Consumer Promotion
for Best Retail Promotion
for Best Advertising Campaign
for Best Product Features
for Fastest Growth
for Best Product Innovation
for Best Co-Branding Programme
for Product and Retail Excellence
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