WarnerMedia to Launch Multi-Tier SVOD Service
WarnerMedia will launch its streaming service in beta mode before the end of 2019, according to Variety.
AT&T announced plans for the yet-to-be-named service at a presentation to investors last Thursday in New York that outlined the company’s future plans following its acquisition of Time Warner.
WarnerMedia’s new SVOD service will give users three subscription options. Users can choose between an entry-level, movie-focused package, a premium service that will include original programming and blockbuster movies and a third option that will bundle content from the first two-plus add an “extensive library of WarnerMedia and licensed content.”
John Stankey, chief executive officer, WarnerMedia, said the company aims to offer programming that will appeal to audiences beyond those typically targeted by WarnerMedia’s HBO, Turner and Warner Bros. units.
Stankey also explained that WarnerMedia would continue selling its programming in international markets and select domestic areas for now.
The company also explained that is it working to pay down the debt accrued during the transaction.