The office, located in Warsaw, is owned and operated by WBCP, joining other European offices in the U.K., France, Germany, Italy and Spain.
The new team will represent WarnerMedia’s licensing business that also covers Cartoon Network franchises like “Ben 10” and “The Powerpuff Girls,” Adult Swim’s “Rick and Morty” and HBO properties including “Game of Thrones.”
“We are very excited to set up a new office in Poland’s capital city,” says Julian Moon, senior vice president EMEA, Warner Bros. Consumer Products. “The potential for expanding our consumer products and licensing business in Eastern Europe is immense. We know that the top-tier properties we are representing have already proven to have incredible resonance in Poland. Having talented people on the ground will allow us to enhance our retail relationships and further explore many more opportunities throughout the country and the region.”
Dorota Pawlowskais the new director of licensing and retail for WBCP Poland. She joins the team from Cartoon Network, where she held the position of licensing director for Central Eastern Europe, Pawlowska has a track record of innovation and creativity in the licensing business and will leverage her years of experience within the Time Warner business to establish WBCP’s new footprint in the country.
WBCP will concentrate its efforts on leveraging WarnerMedia’s portfolio of franchises including DC Comics, Wizarding World and animation including “Scooby-Doo,” “Looney Tunes” and “Tom and Jerry.”
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