The office will represent WarnerMedia properties including DC Comics, Wizarding World, classic animation franchises and more.

License Global

February 27, 2020

1 Min Read
wbcp.png

Warner Bros. Consumer Products has opened its first-ever dedicated office in Poland.

The office, located in Warsaw, is owned and operated by WBCP, joining other European offices in the U.K., France, Germany, Italy and Spain. 

The new team will represent WarnerMedia’s licensing business that also covers Cartoon Network franchises like “Ben 10” and “The Powerpuff Girls,” Adult Swim’s “Rick and Morty” and HBO properties including “Game of Thrones.”

“We are very excited to set up a new office in Poland’s capital city,” says Julian Moon, senior vice president EMEA, Warner Bros. Consumer Products. “The potential for expanding our consumer products and licensing business in Eastern Europe is immense. We know that the top-tier properties we are representing have already proven to have incredible resonance in Poland. Having talented people on the ground will allow us to enhance our retail relationships and further explore many more opportunities throughout the country and the region.”

Dorota Pawlowska is the new director of licensing and retail for WBCP Poland. She joins the team from Cartoon Network, where she held the position of licensing director for Central Eastern Europe, Pawlowska has a track record of innovation and creativity in the licensing business and will leverage her years of experience within the Time Warner business to establish WBCP’s new footprint in the country.

WBCP will concentrate its efforts on leveraging WarnerMedia’s portfolio of franchises including DC Comics, Wizarding World and animation including “Scooby-Doo,” “Looney Tunes” and “Tom and Jerry.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like