Viacom International Media Networks has promoted Jill Offerman to lead Comedy Central brands internationally. She will assume the role of senior vice president, comedy, for VIMN, and report to Bob Bakish, president and chief executive officer.

In the expanded role, Offerman will retain oversight of Comedy Central’s international content strategy and associated brands in more than 70 countries (outside of the U.S.).

Additionally, she will remain the senior vice president, managing director of Comedy Central U.K.

“Comedy Central has enjoyed extraordinary international growth in the last few years, and Jill has contributed significantly to the brand’s success by establishing Comedy Central U.K. as one of the country’s most consistently popular pay TV services,” says Bakish. “With oversight of our international content strategy for our Comedy channels and a keen understanding of how humor differs from market to market, Jill is best placed to lead the next phase of Comedy Central’s development as the only truly international comedy network.”

Offerman will remain based in London.