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Viber Makes First Licensing Move

The Philippines will get some Viber attitude this holiday season.

Messaging platforms Viber has announced its first move in the licensing space partnering with SM Malls in the Philippines.

Viber’s stickers have brought characters like Violet and Legcat to life as they are now becoming part of SM Malls Christmas display for the holidays. The deal marks Viber’s first time entering the licensing space.

TAGS: Viber
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