ViacomCBS Consumer Products has inked deals with multiple global licensees to create face masks featuring characters from several popular Nickelodeon properties including “SpongeBob SquarePants,” available now at the “SpongeBob” shop, as well as branded “PAW Patrol,” “Blue’s Clues & You!” and JoJo Siwa masks.
“ViacomCBS is proud to support Save the Children and its COVID-19 Global Response by donating 100 percent of our proceeds from this new face mask initiative,” says Pam Kaufman, president, ViacomCBS Consumer Products. “During this unprecedented time, we hope Nickelodeon’s beloved characters and iconic brands will provide solace and ultimately make these new circumstances more manageable.”
All of ViacomCBS’ proceeds from the sales of Nickelodeon face masks will benefit Save the Children’s COVID-19 Global Response and will be redistributed to the region where the mask was purchased. Many licensees producing Nickelodeon face masks have also committed to make charitable contributions to Save the Children.
“We are grateful to ViacomCBS for choosing Save the Children as one of its charity partners for this campaign, which will raise vital funds to support children hardest hit by the COVID-19 pandemic,” says Janti Soeripto, president and chief executive officer, Save the Children. “As the virus continues to take hold around the world, we are seeing its devastating impact on children’s lives everywhere, especially among children already at risk. From Appalachia to the refugee settlement camps in Lebanon, South Sudan and Bangladesh, the pandemic has uprooted children’s routines, disrupted their schooling and is affecting their mental health and well-being.”
Face masks with imagery across the brand portfolio of adored ViacomCBS properties including the “Star Trek” franchise and programs across MTV and CBS are available on sites including MTVShop/ WildnOutShop, CBSStore and StarTrekShop. Proceeds from these ViacomCBS properties will go to charities that align with each brand.
The reusable masks, which are not for medical use, will be available through major retail outlets worldwide later in the summer.