The potential merger would reunite the two media companies following their split in 2005.
According to Viacom, the committee has retained independent legal counsel is retaining independent financial advisors in connection with the evaluation.
Both Viacom and CBS previously explored the idea of a potential merger in late 2016, following a request from National Amusements, which has a controlling stake in both companies.
In terms of licensing, Nickelodeon, which is a division of Viacom, is the world’s 8th largest licensor with $5.5 billion in licensed retail sales in 2016. Paramount Pictures, which is also a division of Viacom, is No. 114 with $175 million and CBS is No. 88 with $320 million, according to
annual Top 150 Global Licensors report.
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