Viacom and CBS Consider Merger…Again

NORTH AMERICA–The Board of Directors of Viacom have formed a special committee of independent directors to assess a potential merger with CBS Corporation.

April 6, 2018

Viacom and CBS Consider Merger…Again

The potential merger would reunite the two media companies following their split in 2005.

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According to Viacom, the committee has retained independent legal counsel is retaining independent financial advisors in connection with the evaluation.

Both Viacom and CBS previously explored the idea of a potential merger in late 2016, following a request from National Amusements, which has a controlling stake in both companies.

In terms of licensing, Nickelodeon, which is a division of Viacom, is the world’s 8th largest licensor with $5.5 billion in licensed retail sales in 2016. Paramount Pictures, which is also a division of Viacom, is No. 114 with $175 million and CBS is No. 88 with $320 million, according to 

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 annual Top 150 Global Licensors report.

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The company also

stated: “There can be no assurance that this process will result in a transaction or on what terms of any transaction may occur. Neither Viacom nor the committee intends to comment further until the process is completed.”

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